Branded Sweets, an effective marketing tool?

It is no secret that Britain is a nation of sweet lovers. So what better way to appeal to a wide audience and to promote your brand or business than with branded sweets? Not only are branded sweets highly effective, but they are a unique and fun way to ensure that your brand stands out from the crowd and is remembered by customers and clients.

Branded Sweets come in many different shapes and forms to suit your business and budget. Whether you are looking for sweets for an event, promotional sweets for a party, or sweets for staff incentives, there is a sweet treat (or many!) for every occasion. Maybe you are looking for sweets to use as giveaways? If so, we have plenty of affordable sweets and goodies that are the perfect marketing tool and are sure to put a smile on somebody’s face. Branded Sweet Packs are just one of the bite-sized options that are ideal for giving away at events, meetings or parties. These branded rolls of mints or fruity sweets are available for as little as 9p each and can be customised with text, logos or pictures of your choice. Not only are free sweets guaranteed to impress anybody, but next time somebody reaches into their pocket to satisfy their sweet tooth, they are sure to remember your brand and associate it with the mouth-watering sweets they are about to devour!

Not only do branded sweets look appealing and taste delicious, but it is scientifically proven that by using senses, brands can forge emotional associations in customer’s minds by appealing to their senses, meaning people are more likely to remember your brand and associate it with good things. Why not further these good memories by choosing sweets that will bring back fond memories that they will associate with your business? For example, Chocolate Coins are some of the most iconic sweets of all time and are most often associated with Christmas. Take somebody on a trip down memory lane and fill them with nostalgic memories of the sheer excitement of Christmas morning with branded Chocolate Coins – everybody loves them! Not only will you brighten their day with these chocolatey delights, but from now on they will associate your brand with the joy and happiness of the festive season – from only 3p per coin, it is money well spent.

As well as small treats, branded sweets also come in larger sizes and forms that are perfect for creating an eye-catching marketing display or to cater for large numbers of people, at a corporate event, for example. Sweet Bars are perfect for adding the wow factor to events and shows and are guaranteed to draw a crowd. Brighten up people’s days with one of our ready made sweet bar options including retro classics such as Flying Saucers and Gobstoppers, or get in contact to enquire about any bespoke ideas you may have - no idea is too crazy when it comes to sweets! Not only can we provide the delicious contents, but we also offer a range of different glass and plastic sweet jars, pick and mix stands, scoops, tongs and paper bags to create an authentic sweet shop feel and take your clients and customers on a trip down memory lane to their childhoods.

Also perfect for events or parties are our Personalised Party Bags. Not only can they be filled with a huge range of sweets or branded sweets and any marketing material of your choice, but they are also available in a wide variety of bright and fun colours to ensure your brand sticks out in somebody’s mind. Our sweets are organised into types, flavours and the decade they originated from to help make it even easier for you to find the treats you are after. But if you are still undecided on which sweets to choose, why not pick ones that are associated with your business type or branding to create an even more powerful marketing tool? For example, fruity Big Lips or Candy Letters would be the perfect sweets for a business in the marketing or media industry, or why not let your clients accessorize to the max with a Candy Necklace if you’re in the fashion industry? Whatever your business type, there are sweets to suit you!

Amongst our most quirky types of branded sweets is Printed Rice Paper - yes, paper you can eat! Unlike our other retro sweets and branded confectionery, rice paper is flat, can be printed with whatever you like and doesn’t really taste of all that much if we’re honest. However, Rice Paper is one of the most enjoyable and intriguing sweets to eat and is sure to engage customers and ensure that your business is memorable. Rice Paper shapes would be great alongside other branded sweets or make perfect cake toppers that look professional and gives any cupcake an extra special touch!

Another way to enhance the effectiveness of your sweet promotions is to present them in memorable and fun ways. Our Plastic Moulds are available in shapes from Rabbits to Snowmen and a great way to present sweets in a way that doesn’t take away from the delicious contents inside. Amongst our most popular sweets are Jelly Babies, Mint Imperials and all-time classic Jelly Beans.  Or why not present branded sweets in one of our Glass Sweet Jars? Not only will this create a stunning sweet marketing tool, but it also allows you to personalise the jar yourself to make it truly unique.

Corporate and branded sweets are not only a firm favourite for enticing customers and clients with, but they are also perfect for impressing other businesses, showing your appreciation or a token of thanks. Leave a good impression with a Business Gift and show your thanks as well as creating positive branding for your company. Whatever the business, or whatever the occasion, we have sweets perfect for every brand, so view our full range of corporate products here.