Blog Archive, August, 2015

Create positive brand recognition with branded confectionery

Posted on: August 07 2015

Are you looking for new and innovative ways to ensure your business stands out from the crowd? Or to make your brand more memorable for customers and clients? If so, branded confectionery is the perfect tool for creating positive brand recognition and promoting your business.

Branded sweets are a unique method of marketing and promoting your brand and come in a huge range of different shapes and forms to suit every business and budget. For example, small sweets such as Branded Boiled Sweets, are perfect for giving away to potential customers or clients as a takeaway (or eat on the spot!) item that is informative, tasty and memorable. Choose the colour, flavour, shape and wrapper to...

How Retro Sweets can Help Promote Memories

Posted on: August 04 2015

Retro sweets come in a huge variety of different shapes, forms and flavours that are loved by people all over the world. But not only do they taste delicious, they can also help promote memories and enhance the lives of those suffering with dementia and memory loss.

Research has shown that smells and taste can trigger memories and have more power that any other senses. The theory, known as the “Proustian Phenomenon”, is named after the French writer Marcel Proust, who described a character vividly recalling a long-forgotten childhood memory after eating a tea-soaked biscuit, in one of his novels. Scientists believe that the power of smell in particular is because the region of our...